JOIN THE PIZZAEXPRESS CLUB

Free rewards every time you dine

LIMITED TIME REWARDS FOR NEW MEMBERS!

With the PizzaExpress Club, you’ll enjoy instant rewards every time you dine. Sign up today and become a Blue member straight away, with 25% off a your meal, instant 25 Dough Points boost*, a complimentary dessert, and birthday treats on your big day.

*Limited time rewards available until 30 September 2025.

LEVEL UP WITH EASE

Our PizzaExpress Club has 4 tiers – Blue (Basic), Bronze, Silver and Gold. You’ll enter instantly at Blue, and the more you dine, the more Dough Points (DP) you earn, and the quicker you’ll rise up the tiers. Higher tiers afford you more benefits and unlock more tantalising privileges.

Basic Tier, you start here!

Enjoy exclusive member offers and birthday treats on your big day!

Earn 500 DP from Blue Tier.

Free Dough Balls and Romana upgrades from Monday to Thursday, and 10% off parties and dining^.

Earn 5000 DP from Bronze Tier.

Free hot beverages and selected desserts! 20% off Piccolo kids meals* and 15% off parties and dining^. 3 Kidzania Vouchers annually.

Earn 8000 DP from Silver Tier.

Free Dough Balls and Romana upgrades every time! Free desserts and Piccolo kids meals* any day. 20% off parties and dining⌃. 6 Kidzania Vouchers annually.

*Up to 5 kids at a time.  ⌃Excludes alcohol.

Start Earning Dough Points (DP)

1. Claim your welcome gift

Sign up here. It only takes a minute, and claim your treats.

2. Flash your virtual card

Flash your card when you dine to earn dough points and redeem rewards.

3. Stay tuned for deals

We will share more reasons to dine with us by email!

EVERYTHING YOU NEED TO KNOW

The PizzaExpress Club is a FREE reward programme, sign up to earn Dough Points (DP) and access to exclusive offers & irresistible rewards.

You‘ll start your journey from Blue tier the second you sign up. Earn stamps every time you dine in. The more you dine, the quicker you’ll move up.

Get access to our exclusive offers and irresistible rewards, every time you dine.

Redeeming rewards

Step 1: Open the PizzaExpress loyalty rewards web app and register an account with us if you haven’t already!

Step 2: Your rewards will be waiting for you in the ‘Rewards’ tab. Discover rewards you have yet to activate or scroll through rewards you have activated and are ready to use.

Step 3: Click ‘Redeem’ on the active reward and inform our staff that you would like to claim your reward. You may view your past rewards in the ‘History’ section.

FAQs

  • Earn as you spend at PizzaExpress and receive rewards that will make your experience with us unforgettable. What’s more, it’s FREE to become a Club member!

  • Dough Points (DP) is the currency that supercharges your dining experience at PizzaExpress. Accumulate Dough Points to level up your membership card and gain access to more perks and rewards.

    You earn Dough Points at a rate of 1 DP for every AED spent. 1 DP = 1 AED.

    Dough Points are not redeemable for cash.

  • It depends on the terms and conditions of the reward. Go to your reward (here) to read more, or ask any of our friendly staff. We’ll be happy to assist!

  • You can redeem your welcome gifts immediately upon signing up!

  • Your Dough Points (DP) and card tiers stay with you a year from your last purchase with us. Example:

    • 31 Dec 2025: Becomes a Club Member.

    • 28 Feb 2026: Most recent transaction on record.

    • 1 Feb 2027: Membership terminated.

    Spend with us within a year to retain access to your benefits.

  • View the list of participating restaurants here.

  • Rewards (here) need to be activated before they can be redeemed. Once active, flash the reward to our staff on redemption.

  • Upgrading is automatic and happens once you have met the Dough Point requirement.

    • 500DP accumulated in Blue to upgrade to Bronze.

    • 5000DP accumulated in Bronze to upgrade to Silver.

    • 8000DP accumulated in Silver to upgrade to Gold.